Details
This one day self-contained course will take the delegate through practical exercises to learn how to use some of the many marketing tools that are inbuilt with Magento.
The primary aim of the course is to give the delegate knowledge to implement simple and sophisticated marketing campaigns using the great tools that are provided on the standard Magento installations. Marketing is the key to any ecommerce stores success but unfamiliarity with the tools on offer can be daunting for a user. We will break down these barriers to show our delegates the correct way to set up shopping cart rules, catalogue rules, special offers as well as how to split test and submit your products directly into shopping feeds. We will show the delegates methods that could improve efficiency and also empower the delegate to find new and interesting ways to use Magento for the good of the online store.
Our delegates come away with confidence in their ability to implement successful marketing campaigns and testing with a Magento store.
Courses are a mixture of workshops and practical exercises to ensure the delegates get maximum exposure of the Magento system during our time together. By doing this they will get to know the system really well, safe in the knowledge that they are practicing on a dummy store.
This course is perfect for those who are involved in marketing and promotions and are new to or unfamiliar with Magento. This is ideal if you have to get your staff up to speed on a new Magento store or if they have just joined the company and need training before being set free on the live store
At a Glance
| Course Duration | 1 Day |
|---|---|
| Start Time | 9.30am |
| End Time | 5.00pm (approx) |
| Who Should Attend | This course is designed for those who are responsible for the online marketing of a Magento store, or managing promotions. It is also relevant for delegates who need an overview on the facilities and tools available in a Magento store. This course is ideal for both those new to Magento and experienced staff who need familiarisation with the Magento marketing tools before being let loose on a live Magento ecommerce store. |
| Maximum number of Delegates | 12 |
| Takeaway Material | You will be provided with course material that compliments the course and will also serve as a reference after you have completed the training. Comprehensive step by step course material also covers all of the exercises that you participate in. |
| Lunch and Refreshements Provided | Yes |
| Which Edition(s) of Magento Will be Used? | Magento Community Edition (CE) |
Full Breakdown of What is Covered in the Training - Magento End User Training - Marketing your Store
Overview of the Marketing Tools within Magento
- What can you do within the Magento system to promote
- Ways that Magento deals with seasonality
- Common mistakes to avoid when promoting products
- The value of sampling and split testing to ensure always improving results
Running Simple Marketing Campaigns
- Using special prices
- Cross selling, up selling and related products
- Time dependant offers
Using Shopping Cart Rules
- Where are shopping cart rules used?
- Setting up vouchers
- Setting up group specific offers
- Using the query builder to create sophisticated and targeted offers
Using Catalogue Rules
- Where are catalogue rules users?
- Setting up simple sales
- Setting up sophisticated sales
- Using catalogue rules to make your promotions management more managable
Split Testing to Improve Sales
- What is split testing and why is it important
- How to really use the inbuilt split testing tools
- Analysing your results and acting on them
Search Marketing for Magento
- Optimising products to be 'Search Friendly'
- Identifying keywords and phrases that will generate sales
- Using pay per click
- How to ensure your website is not seen as 'Spam' by the search engines
Email Marketing
- Using the inbuilt newsletter tool and its limitations
- Alternative ways to create more sophisticated email marketing campaigns
Deryck Harlick will be your trainer for Magento End User Training - Marketing your Store
Deryck has over 20 years experience in IT and the internet. During this time he has worked with Nestle, BT, Virgin, P&O Princess Cruises, Eaga, The Arts Council, Master Foods, Cadbury as well as many smaller independent online retailers.
Over the last three years Deryck has developed many courses and seminars to help businesses of all sizes get the most from the tools that they have available to them.
His training sessions are typically interactive with engaging exercises for delegates to participate in - after all you learn through practice and not by looking at a PowerPoint presentation.
What our past delegates have said :
|
"Exceeded expectations Chris Gregg |
"Really good course. Well led, good ethicTrade Ltd |
"Very friendly, appoachable trainers who went out of their way to help with issues on topics that were not necessarily within the remit of the course" David Pritchett |
"Another really useful and Lynne Morgan |
